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15 Common Favicon Mistakes to Avoid

Learn from others' mistakes. Discover the most common favicon errors and how to fix them before they impact your website's professional appearance.

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Design Mistakes

Mistake #1: Too Complex for 16x16

Using intricate designs, multiple elements, or fine details that become an unrecognizable blur at small sizes.

❌ Don't:

  • Multiple objects crowded together
  • Thin lines and delicate details
  • Complex gradients with many colors
  • Photographic images or faces

✅ Do:

  • One or two simple shapes maximum
  • Bold, thick lines
  • Solid colors or simple gradients
  • Geometric or abstract symbols

Mistake #2: Low Contrast Colors

Using colors that disappear on certain backgrounds (light gray on white, dark blue on black browsers).

✅ Solution:

  • Add a border or outline in contrasting color
  • Use vibrant, saturated colors
  • Test on light AND dark browser themes
  • Avoid pure white or pure black as main colors

Mistake #3: Using Text in Favicon

Including company names, words, or even single letters that become illegible at 16x16 pixels.

Why it fails:

At 16x16, a single letter needs at least 12x12 pixels to be readable. That leaves almost no room for styling or context. Text smaller than this becomes a blur.

✅ Better Alternatives:

  • Use your brand's symbol or icon instead
  • Extract a shape from your logo
  • Use brand colors in an abstract design
  • If text is essential, use only at 32x32+ sizes

Mistake #4: Not Testing at Actual Size

Designing at large size (512x512) and assuming it will look good when scaled down.

✅ The Squint Test:

  1. Export your design at 16x16 pixels
  2. View it at 100% size (not zoomed)
  3. Step back 3 feet and squint
  4. Can you still identify it? If not, simplify.

Mistake #5: Generic Stock Icons

Using common symbols (house, gear, globe) that don't differentiate your brand.

✅ Solution:

Create a custom icon that's uniquely yours. Use your brand colors, incorporate elements from your logo, or design an abstract symbol that represents your business specifically.

Technical Mistakes

Mistake #6: Wrong File Paths

Icons in /assets/images/ instead of root directory, causing 404 errors.

✅ Fix:

Place all favicons in website root (/favicon.ico, /apple-touch-icon.png, etc.)

Mistake #7: Missing Sizes

Only providing 16x16, causing pixelation on Retina displays and mobile devices.

✅ Fix:

Minimum: 16x16, 32x32, 180x180, 192x192, 512x512 for complete coverage

Mistake #8: Using JPEG Format

JPEG doesn't support transparency, resulting in ugly white boxes on dark themes.

✅ Fix:

Always use PNG format for favicons. Export with alpha channel enabled.

Mistake #9: No Transparency

Solid background color that clashes with different browser themes.

✅ Fix:

Use transparent background (PNG with alpha channel). Test on light and dark.

Mistake #10: Files Too Large

Unoptimized 512x512 favicon that's 500KB+ slowing down page load.

✅ Fix:

Target sizes: 16x16 under 1KB, 512x512 under 50KB. Use PNG optimization tools.

Implementation Mistakes

Mistake #11: Forgetting favicon.ico

Only providing PNG files, leaving IE11 and older browsers with no icon.

<!-- Add this for legacy browser support -->
<link rel="shortcut icon" href="/favicon.ico">

Solution: Always include a favicon.ico file in addition to PNGs.

Mistake #12: No Mobile Sizes

Missing apple-touch-icon and Android sizes, resulting in generic icons on mobile.

✅ Mobile Requirements:

  • 180x180 - apple-touch-icon.png (iOS)
  • 192x192 - android-chrome-192x192.png
  • 512x512 - android-chrome-512x512.png

Mistake #13: Wrong HTML Tags

Using incorrect rel attributes or missing sizes attributes.

❌ Wrong:

<link rel="icon" href="icon.png">

✅ Correct:

<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png">

Mistake #14: Missing Cache Headers

Favicons re-downloaded on every page visit, wasting bandwidth.

# Apache .htaccess
<FilesMatch "\.(ico|png)$">
  Header set Cache-Control "max-age=31536000, public"
</FilesMatch>

Set 1-year cache expiry for favicons (they rarely change).

Mistake #15: Not Testing Across Devices

Only checking on desktop Chrome, missing iOS/Android issues.

✅ Complete Test Checklist:

  • ☐ Chrome (Windows, Mac, Linux)
  • ☐ Firefox (all platforms)
  • ☐ Safari (Mac + iOS)
  • ☐ Edge (Windows)
  • ☐ Chrome Mobile (Android)
  • ☐ Test "Add to Home Screen" on iOS and Android

Quick Audit Checklist

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Learn More

Favicon Design Tips

Learn the right way to design effective favicons.

Best Practices

Technical optimization and implementation tips.

Testing Guide

How to test favicons thoroughly before launch.